tips

 https://blog.hubspot.com/marketing/how-to-get-followers-on-pinterest

Consider going to the "Explore" and "Trending" pages and re-pinning from there. The more you re-pin and engage with other boards, the more likely you are to increase your reach.

15. Follow other users.

If someone is following a business with similar content to yours, chances are they'd be a good follower for you as well. Take some time to research competitors' and follow their followers — if your content is up-to-par, they'll more than likely follow you back.

18. Promote your pins.

If you have a business account on Pinterest, you could consider putting money behind a pin to increase visibility and reach — similar to paying for an ad on Facebook.

For instance, take a look at what I see when I type "travel" into Pinterest:

page displaying Pinterest Promoted pin

 

One of the first pins, prominently displayed under the search term "Travel," is Wikibuy's promoted "How to Travel Like a Pro" pin. Promoted pins have been proven successful — in fact, 50% of Pinterest users have made a purchase after seeing a Promoted pin, and Promoted pins are re-pinned an average of 11 times.

For increased visibility and reach, then, why not?

20. Use Pinterest’s free shopping tools.

If you’re looking to drive traffic to specific products, you can create Product Pins that have additional metadata to make them even more searchable which increases your chances of being found by users on the platform. 

21. Join the verified merchant program.

Increase your company’s credibility by becoming a verified merchant on Pinterest. Accounts that are a part of the program receive a coveted verified check mark confirming the account has been vetted by Pinterest, have products show up under related search terms, can activate a profile "shop" tab, and are able to access unique insights to see conversion data.

How to Get Followers on Pinterest: Join the Verified Merchant program, like Fenty BeautyImage Source

22. Apply for Rich Pins.

If you anticipate users pinning content directly from your website, you may want to consider applying for Rich Pins.

Rich pins automatically pull in key data from your website when Pinterest Pins are created, and allow existing pins to remain up-to-date with what’s listed on your website. There are three types of rich pins:

Product Rich Pins pull accurate inventory and product availability information from your website. 

Recipe Rich Pins which include a recipe name, list of ingredients, and pertinent cooking information pulled from blog posts that feature recipes. 

Article Rich Pins that include the title of an article, meta description, and author information. 

Rich Pins are free to use. To get started, add the necessary meta tags provided by Pinterest to your website, then submit an application. 

24. Claim your website on Pinterest.

If you haven’t already, make sure your company’s website is claimed by the official Pinterest account. According to Tailwind, 80% of Pinterest accounts with high engagement have claimed their websites on Pinterest. 

In the image below, you can see the publication The Good Trade has claimed its website with the globe and checkmark symbol next to the company’s URL.

How to get Followers on Pinterest: claim your website to improve engagement